We help artists to effectively communicate who they are, build interest through their product release and work with them to connect with key players in the music industry. There are 3 different levels of service on offer for artists as well as an Introductory Level process for artist signed up to Sound Consultancy's Lift Off Package.
So you need to pitch your music to industry contacts…. We’ll build you an Electronic Press Kit (EPK) to help you come across professionally but also stand out from the crowd and provide the information busy decision-makers want, quickly. Don’t get passed over because it was just too hard for someone to actually hear your music quickly and easily.
What about you is unique and different? What sets you apart, adds the interest factor and hooks people beyond your music? These things could be the difference to getting radio interviews, fan engagement or sponsors getting on board to back you. Through ongoing consultation we’ll help you find your niche and the people to approach about partnering around those things.
It’s easy to assume your online presence is in order - but often there’s things you could do better. We’ll review every aspect of your online presence and give you specific recommendations to not only help you achieve consistent high quality across the platforms but also start to leverage it better towards your specific aims.
It doesn’t matter how good your music is...if you have no fans you can’t sell records. We’ll help you set up, run and improve your mailing list strategy and develop your data handling to allow the future monetising of your fan base and introduce stability into your long term career
Most often via a video of one of your gigs - or through your participation at one of our showcases - we’ll give you specific feedback on your performance technique and how to eradicate flaws and potential pitfalls plus ideas for how to develop a memorable and successful show.
We’ll ensure you have the necessary components in place - from a dedicated artist Page on Facebook with the correct settings and information - to additional software and Apps to grow your Twitter following and the know how on running Adverts and campaigns.
Must also have:
Website
Logo
Photos
Broadcast quality music
We will present you to a number of Agents who will consider taking you on their books - and also promoters for getting you gigs and opportunities to perform.
It might be that you are looking for a Label in which case we will research the best labels for your specific sound and audience and pitch you to their A&R team.. Similarly we’ll pitch you to Publishers that might be a good fit for your music
Throughout your contract we will be looking for great opportunities for you and your music. We’ll list the contacts we speak to and share with you progress with you.
There are a growing number of sync agents looking for music for online, film, TV and video games. We put your music in front of these agencies to help find good partners
In addition to occasional showcases that we and our partners may invite you to, it might be worthwhile hosting your own events so that you can invite industry and other contacts to come and see you perform - when you have a good show lined up, we’ll invite industry and press to come to your event.
A large factor in building a fanbase, festivals can really break an artist. We’ll identify a number of festivals to pitch you to and pass on application details for others to keep you busy over the festival season.
We create a one-page version of your EPK that sells your release and gives the right people the right access to the music. This document is eye catching and professional and will do you a lot of favours in terms of engaging the right contacts.
In gaining new fans; getting reviews and news coverage of your release is important. We’ll send your press release out and push for reviews and features from a number of magazines and blogs and websites.
We’ll pitch your release to radio stations, publications and other broadcasters. We’ll book you in for interviews with radio and other key contacts.
We’ll identify the best way to leverage social media around your release - commonly this will be tweeting a large number of followers of similar artists or making use of relevant hashtags. We’ll share your release across our own brands and assist the reach of your posts about it.
We’ll design and run an advert on the most relevant platform to garner social media traction and the attention of new fans. These adverts will be hosted on our social media platform to boost your credibility
If your release has a physical product then provide us with hard copies and we will send them to strategic contacts for you. This is ‘old school’ but it helps you stand out from crowd. We’ll also take them with us to networking opportunities and music conferences throughout the year and put them in some very influential hands.
Must also have: Music video
We help artists to tell their story well. This has helped acts we work with finding themselves in national newspapers, land sponsorship deals (including instruments and vehicles) and gain out-of-the-ordinary opportunities including a SKY TV series.
Building a strong release campaign is essential to get bloggers, reviews and industry connections interested in new music. The 6 units we cover serve as a focus point for promotional activities.
Through our extensive network of connections we've helped to land over a dozen new artists on national radio, secure funding through various projects and get unsigned artists on tours with the likes of Lionel Richie, Little Mix and Leona Lewis.
Sound Consultancy introduced me to connections that have opened massive doors for my music
With the help of our promotion service, Ben has achieved the following...