Branding. Create an impression
Since 2010 the team at Sound Consultancy have been helping artists look amazing.
Branding for your music
Letting people know who you are and what you stand for is key. Your artwork, website, merchandise and stage shows all need to tell your unique story and show that you are a professional and high quality act to work with. We will help to develop your branding so that you stand out from the crowd.
Brand
Identity
Music
Branding
Merchandise
Design
Online
Impression
Brand
Brand Identity
We work with artists to ensure their branding is contemporary, consistent and connects with their intended audience. We help acts to communicate who they are and what they stand for.
- Image & Style Review
Looking at your material we will appraise the way you currently portray yourself through your appearance (ie. on stage, in photography, in video and on social media). We’ll explain the principles behind having a consistent style and then lead you to identify what will work best for you going forward giving you a clear strategy for how to make the most of your branding.
- Photography
We will thoroughly plan a photoshoot and choose an appropriate location near to one of our bases that best reflects your brand, discussing how you can utilise your styling and your story to best effect. Then we will organise the shoot, take care of editing and deliver the finished product to you ready for a variety of uses both online, for printed material; and of course as part of your EP or album artwork.
- Logo Development
Alongside discussions around who is your target audience and what the brand needs to say about you we will agree a direction for logo design and come up with three ideas for you to choose from. We will then work that design up more fully and deliver it to you in a variety of appropriate formats for use across your branding.
Merchandise Design
The way a product is packaged can make a tremendous difference to the demand there is for it. We help artists to make sure their recordings sound amazing and look amazing whilst also exploring effective ways to create and sell other products which fans will want to own.
- Creative Project Artwork
We will use images from your photoshoot to create the artwork for your release; This includes a single cover for use on iTunes etc and all the necessary design work for a Physical CD including front cover, all inlay pages and back cover with spine, and also CD face. We will recommend a CD manufacturer to you from whom you can specify the type of CD case you desire and we will design the artwork to fit a template for that product.
- Merchandising Consultation
Monetising your music is an important business so we will provide advice and support on the best way to leverage merchandising for your particular niche market and target demographic, including generating ideas for products and how to market these products both online and at gigs for best return on investment. We can also suggest good suppliers and contacts to help in the process.
ONLINE IMPRESSION
With so many transactions starting with online searches, we work with artists to create a positive strong first impression. We help to smarten things up so that people are excited to hear your music.
- Social Media Refresh
It is vital to have a consistently high quality online presence and also to generate good engagement from your fans. We’ll provide an objective audit of your social media accounts, website and SEO results and share a 3 page report with our findings along with specific personal recommendations and tips for how to improve and better manage your social media accounts and content in the future.
- Web Development
Using your existing images and the new photos from your photoshoot we will work with you to design a simple but beautiful responsive website that will present you in the very best light to both fans and industry visitors. If you already have a website on a different platform that you are happy with we may be able to refresh and contribute to that in order to improve the functionality and appearance of the existing site.
Take a peek at some of our recent brands
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Not only do they offer real quality services and genuine advice to help take your music further, they also help you to make money...
We help real artists like Daughters of Davis be awesome
With the help of our team of music industry experts we helped the duo achieve the following...
- Major brand endorsements securing instruments and a vehicle
- European tours with Eels, Rebecca Ferguson and Peter Andre
- Appearances at events including Isle of Wight Festival