Happy Valentines Day!
However the day looks for you, we hope it’s awesome!
In my experience working with artist over the past 15 years, I’ve found that artist who truly love their fans tend to see their fanbase grow. It sounds pretty simple doesn’t it?
To love them, you need to understand what they really want. Understanding usually involves time, asking lots of questions and a little trial and error
Here are 3 things that I believe are helpful to consider when trying to work out what your fans want:
1. Fans want to talk to you
Responding to messages and posts online is a must for emerging artists. Once you’re a household name, it will become impossible to keep up with this but until you are, it’s a good idea to talk to fans.
Speak to everyone at your shows and go crazy on having selfies with fans…
Relationships breakdown without good communication
2. Fans want new music and lots of it
There’s no shortage of music for people to listen to so if you’re not releasing music regularly, people are unlikely to get hooked. They’re most likely to pay to see you perform live once there are several songs they like the sound of so make sure you are booked into the studio to create recordings that people will want to stick on repeat.
Relations go stale if there’s nothing new
3. Fans want to be entertained
Don’t bore people or be sporadic with your posting...if you don’t want to be glued to your phone (which is advisable) you can schedule posts to make sure there’s something be shared daily to maintain engagement with fans. Make your post and videos interesting, memorable and incorporate interactivity wherever possible. Constant feeds of dull information will switch people off.
Make sure that being your fan is incredibly fun…This should be your number 1 aim and then you're much more likely to get validated for your musical talents than doing it the other way round.
If you’re boring your fans, another artist will win the affections of your fans